Since the only spiritually nourishing item of news this week is the de-colonization of the Pope, it
seemed like a good idea to write about something else. Following the lead of
Mundabor,
I will give readers the benefit of my ten years' experience (we started here in
June 2011 and are expecting some readers to turn up any time now).
Polly the nun, first seen here in 2011.
1.
Make money out of it. There is nothing a reader likes more when he clicks on a blog than
being asked the following:
i. Do you accept cookies?
ii. Would you like notifications every time more rubbish is posted?
iii. Would you like to install the Ecclesblog App?
iv. Can we come round to your house for tea?
v. How much can you donate ($1,000,000 would be reasonable)?
vi. Would you like to buy some "Saved Eccles" coffee?
vii. Oh, you came here to read the blog? Weird!
As Dr Johnson said "No man but a blockhead ever wrote except for money." Well he was obviously wrong, as
I'm not a blockhead am I? I'm not. Honest.
2.
Make it all about you.
Obviously a Catholic blogger may occasionally say something religious - about as often as the Pope's Twitter account does -
but people are really here to know about the exciting life you lead. If you have four pet hippopotamuses, write
about them
ad nauseam - indeed you could even put up a guest post from Batmanghelidjh (the fat one) in which
she describes how wallowing in mud enriches her spiritual life. Or if you did a pilgrimage to
Lourdes (the supermarket down the road), then
tell people about your struggles in the low-carbon toilet paper aisle.
3.
No rude jokes. If the Pope is in hospital, don't say "He has a pain in the backside" accompanied by a picture of Austen Ivereigh.
Still less with a picture of James Martin, as that could have a totally misleading interpretation. Just back off, right?
4.
Don't be scared to recycle old jokes. I must have used that "Rhino Marx" joke at least half a dozen times. I vow
never to do so again. Oh all right, once more for luck.
An old joke.
5.
Don't use your real name when posting. Mundabor had that advice too. You use your own name to post something totally
innocuous such as "2+2=4" or "Men have XY chromosomes" and the public will beat a path to your door, up the stairs, and
into your bedroom, where you're peacefully lying in bed thinking of new insults for Cardinal Becciu. Luckily nobody knows
that I am actually an eminent cardinal from Guinea!
6.
If you can't think of anything to write, run a poll. Thanks to me the world now knows that
the worst hymn ever written is "Lord of the Dance", that the worst Cardinal is Cupich (until the next poll, which is
not far away), and the ugliest church is St Francis de Sales, Norton Shores, Michigan. So you know what to avoid.
"We're please to welcome Cardinal Cupich today. And now, Hymn number 666, 'Lord of the Dance'."
7.
Post when you feel like it. Professional Catholics have to produce posts, scoops, Youtube stuff, podcasts, interpretative dance videos,
etc. etc. on a regular basis. Darn it, even bishops feel they have to produce pastoral letters when all they can think to talk about is
carbon footprints and "build back better". Can't they just say "You're all DOOOMED!" and leave it at that?
So, only post when you have something brilliantly incisive and witty to say. Like I do.
Eccles (Nobel Prize for humility).
