Five years into your reign, things may not be going too well. Your great work Appassionata Erotica was not received as enthusiastically as you had hoped, and you have a pile of unanswered dubia, filial corrections, letters, e-mails, etc. to deal with. Why, they've even organized a conference in Rome with the theme: "Is Pope Fred bonkers, or simply thick?" This is supposed to deal with some doctrinal questions in as tactful a way as possible.
Trying to understand Appassionata Erotica.
Also, some cheeky blighter has written a book called The Megalomaniac Pope. You don't intend to read it, but you have a feeling that those skilled in textual analysis may detect traces of criticism in it.
Pausing only to phone up Booze-lager, your man in the Order of Malta, asking him to put a live scorpion in a certain author's bed, you rush off to write your exhortation "Goad and Insult". This contains:
1. Some recycled stuff from previous speeches, homilies, rants, interviews with Scalfari, etc.
2. Some attacks on straw men, which your spin-doctor Fr Spidero will interpret as referring to Burke, Sarah, Pope Benedict XVI, St Paul, Jesus, and various other people who have offended you.
3. A huge dossier contributed by Spidero, which proves that you are holy and nobody else is.
As a scarecrow, I wish to complain about these papal attacks on straw men.
Now, the two heresies you are most found of mentioning - a complete mystery to 99% of Catholics including yourself - are Gnosticism and Pelagianism. So mutter in dark tones that some people are guilty of these ancient heresies. It's far more serious than abortion (and anyway, your friend Emma Banana has asked you to go easy on that one from now on).
Perhaps for a change you could accuse your critics of Triclavianism. This is a medieval heresy that three, rather than four, nails were used to crucify Christ and that a Roman soldier pierced Him with a spear on the left, rather than right side (unless someone on Wikipedia has been having a little joke).
You've disagreed with your predecessors. Next, disagree with your successors.
Now, the biggest thorn in your side at present is probably that African chap with the girl's name. Let's call him Cardinal Sally. He's very fond of Silence, and has written a whole book about it. This goes against everything you stand for - why, you can't keep silent for more than 30 seconds at a time - so attack Silence. Who are silent? Nuns. Right, let's take a kick at the nuns. You might even start a new order, the Pope Fred Order of Screaming Nuns, who are forbidden ever to remain silent.
You might also want to take a kick at the Vatican librarian, who shushed Spadaro when he started singing Italian drinking songs in the Sex-and-Shopping section. That'll teach her!
Anyway, you get the idea. Offend as many faithful Catholics as you can - call them obsessive, absorbed and punctilious if they try to keep the commandments - while pointing out that you alone are truly holy. As long as James Martin, Massimo Faggioli, and Austen Ivereigh praise you, nobody else matters!
"I'm afraid you've got a bad Apostolic Exhortation, Fr Jones."
"Oh no, Holy Father, parts of it are excellent."